Super73

SUPER73 is the undisputed lifestyle king and culture-pioneering giant of the moped-style electric bike industry. While brands like Rad Power focus on heavy grocery hauling and Priority leans into pure cycling ergonomics, SUPER73 approaches electric mobility from a counter-culture streetwear perspective. They single-handedly popularized the retro mini-moto aesthetic, turning the e-bike from a practical utility tool into a high-status lifestyle statement embraced by professional athletes, A-list celebrities, and global streetwear communities.

Corporate Profile & Contact Channels

• Founders: LeGrand Crewse, Michael Cannavo, and Aaron P. Wong.
• Corporate Leadership: Travis Erwin (Chief Executive Officer) leads the corporate helm, succeeding original leadership during their major next-generation operational expansion.
• Ownership Structure: Privately held Series C corporation. Backed heavily by prominent growth equity firms, including a landmark $20+ million investment from Volition Capital alongside funding via Trinity Capital to fuel global manufacturing expansion.
• Corporate Headquarters & Flagship Retail Experience: 2963 Michelson Dr., Suite A, Irvine, CA 92612 (With industrial engineering facilities anchored at 16591 Noyes Ave, Irvine, CA 92606).
• Customer Support Line: (814) 747-9072 or (949) 258-9245
• General Technical Support: customercare@super73.com

The Origin Story: Rekindling Southern California Moto Culture

SUPER73 was founded in 2016 in Orange County, California, out of a mutual love for vintage 1970s mini-bikes, surf culture, and retro motorcycles. Launching their initial prototype on Kickstarter under the corporate banner of Lithium Cycles, the founders introduced a frame geometry that completely threw out traditional cycling design. It featured an elongated motorcycle bench seat, high-rise handlebars, and massive balloon fat tires.

The bike wasn't engineered for long-distance leg extensions; it was engineered for pure, unadulterated swagger.

To break away from the stale marketing of traditional bike shops, the brand leaned heavily into viral social media content. In 2017, they went viral after transforming their first-generation e-bikes into custom Star Wars speeder bikes, riding them in full costume through the packed streets of downtown Manhattan.

The stunt generated tens of millions of views and instantly caught the attention of cultural icons like Travis Scott, Post Malone, and Will Smith. SUPER73 quickly evolved from a niche California startup into a premium, global lifestyle brand with a cult-like rider base affectionately known as the "SuperSquad."

Brand Philosophy & Core Engineering DNA

SUPER73 operates under a strict "moto-first, bicycle-second" engineering thesis. Their vehicles are built for throttle-heavy cruising, neighborhood carving, and custom aesthetic personalization.

• Multi-Class Selectability Firmware: SUPER73 pioneered the concept of digital class-switching. Out of the box, their bikes operate as street-legal Class 2 vehicles. However, via the SUPER73 smartphone app, riders can unlock "Off-Road Mode," which unleashes the motor's unrestricted potential to rocket past 28 mph on pure throttle on private property.
• The Gen2 52V Modular Battery Platform: Representing a massive technical leap for their current ecosystem, SUPER73 transitioned their architecture to a premium 52V electronics ecosystem. This provides immense protection against voltage "sag" under heavy acceleration. The system natively accommodates a modular secondary battery dock, allowing riders to link dual 520Wh packs together to clear the 1kWh capacity mark.
• Streetwear & Aesthetic Customization: SUPER73 treats their bikes like collectible sneakers. They frequently drop limited-edition collaborations with premium fashion houses, automotive tuners, and lifestyle brands (such as Hot Wheels, RSD, and Indian Motorcycle), shipping units standard with custom gold chains, painted rims, and premium fairings.
• Frame-Centered Mass Integration: Unlike cheap moped knockoffs that bolt components haphazardly onto steel pipes, SUPER73 structures their aircraft-grade aluminum frames around mass centralization, positioning heavy battery packs and control electronics dead-center to maximize high-speed cornering balance.

The Complete Product Lineup

SUPER73’s catalog is distinctly divided between their generation-defining legacy cruisers and their massive, newly debuted next-generation modular platform.

1. The Revolutionary Next-Gen: The A-Series

Introduced as a massive technical overhaul, the A-Series marks a critical shift toward enhanced commuter practicality, ditching the "one-size-fits-most" limitation of old by splitting the lineup across three distinct seat-height sizing platforms.

• The SUPER73-MZFT (27-inch Seat): The most compact, low-to-the-ground entry into the family. Formulated with a smaller, highly maneuverable frame geometry that provides non-intimidating, nimble handling for shorter riders. Starts at $1,995, with an upgraded Special Edition (SE) scaling to $2,395 featuring adjustable front suspension and a high-res digital dash.
• The SUPER73-M1D (30-inch Seat): The literal "happy medium" of the lineup. It targets the ultimate sweet spot for average-height urban lane-splitters, packing a robust 52V powertrain, tool-free internal lockable storage, and clean moto-inspired body work. Baseline models start at $2,495.
• The SUPER73-B1G (33-inch Seat): The series' biggest lift yet. Purpose-built on an enlarged hardtail frame to provide comfortable knee geometry and ergonomic relief for taller, long-legged riders who felt cramped on historical frame mockups. Standard versions command $2,595, while the performance-boosted SE scales to $2,995.

2. The Legacy Neighborhood Cruiser: Z-Series (Z-Miami & ZX)

The quintessential entry-level "easy rider" platforms that helped democratize the brand's signature silhouette for everyday block cruising.

• The Blueprint: Built around a clean, lightweight, rigid hardtail frame and rolling on wide multi-surface street tires. They utilize single-speed drivetrains and low-profile integrated banana seats, hitting an affordable sweet spot for casual beach and neighborhood cruising.

3. The Iconic Urban Explorer: S-Series (S2)

The most recognizable, mid-tier classic silhouette in the company’s history.

• The Layout: Features an aircraft-grade aluminum frame, a high-output adjustable front suspension fork, and an iconic, elongated moped saddle. Outfitted with premium hydraulic disc brakes and a distinctive top-tube mounted battery block that mimics a vintage motorcycle fuel tank.

4. The All-Terrain Flagship Trailblazer: R-Series (R Brooklyn & RX)

The undisputed performance monsters of the lineup, engineered for high-speed pavement carving and aggressive off-road dirt trail shredding.

• The Architecture: Outfitted with a true dual-suspension ecosystem, pairing inverted, fully adjustable front air forks with a heavy-duty piggyback rear mono-shock swingarm. Driven by their most aggressive high-torque hub motor arrays and stopped by premium quad-piston or high-leverage hydraulic disc brakes.

5. The Youth Balance Initiation: K1D Series

A specialized electric balance bike line designed specifically for children ages 4 to 8, introducing the next generation to moto skills via regenerative braking loops and locked parental speed tiers.

Brand Strengths & Limitations

The Strengths

• Unmatched Cultural Cool Factor: Riding a SUPER73 carries immense social currency. The brand's design language, premium color choices, and streetwear heritage make it a highly desirable lifestyle product.
• An Elite Global Community: Joining the "SuperSquad" gives owners access to massive, highly organized group rides, regional club chapters, and specialized aftermarket modification events worldwide.
• The 2026 Modular 52V System: The transition to the A-Series and 52V electronics successfully addresses past consumer demands for modular range extension and variable frame sizing.

The Limitations

• The "Pedaling Catch": Because the fixed motorcycle bench seats cannot be adjusted up or down, pedaling these bikes like a traditional bicycle over long distances can feel awkward or tiring. These are throttle-first machines meant to be ridden primarily like light electric mopeds.
• The Premium Price Premium: SUPER73 commands top-tier pricing. With models routinely checking in between $2,000 and $3,500, they are a premium lifestyle investment compared to generic budget-tier moped clones.
• The Target for Theft: Because of their high visibility and instant brand recognition, SUPER73 e-bikes are highly targeted by bike thieves in dense urban areas, necessitating heavy-duty locking setups and dedicated tracking integration.